Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal.

 

We’re focused on growth — for our clients, company and staff. We’ve made the Inc 5000 list of fastest-growing private companies in the country each year since 2014. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment.

 

We have a tight-knit team that’s high-energy, competitive and fun. It’s like working at a startup, minus the uncertainty. We live by our motto: we’re in this together.

 

Our new Associate Director of SEO will serve as the subject matter expert in all things related to SEO within your assigned team.  You will act as a true organic channel expert, developing and managing a portfolio of client strategies, mentoring and coaching a team of Account Managers, enhancing relationships, managing timelines and deliverables, and growing performance. You’ll also serve as a “thought leader” for SEO within the agency, helping to drive Silverback’s SEO product forward and contributing to the growth and success of our SEO vertical.

You will be considered the highest-level SME for all things SEO within your team and will function as the team lead and people manager for a team of 2-4 dedicated SEO resources at various experience levels. This self-motivated individual will inspire team members to do timely, high-quality work for their individual clients while also managing their own client portfolio, consisting of a few Tier 1 level clients that represent some of the agency’s most important SEO engagements.

 

The Associate Director of SEO is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through SEO initiatives and complementary strategies with other services. You’ll work closely with and report directly to the Vice President of SEO, with whom you’ll take an active role in innovating on the continued development of Silverback’s SEO best practices and product offerings. You'll also collaborate with experts in Paid Media, Analytics, Creative, Content, and Web Development. This person will overall be the true face of SEO within your team, and ultimately responsible for the success of clients’ SEO programs. 

 

Here’s what we expect from our Associate Director of SEO, with responsibilities broken down into three categories:

Channel Expertise & Innovation

• Responsible for driving the strategy, innovation, and performance of multiple client SEO strategies and building long-lasting client relationships
• Directly plans, implements, and audits organic campaigns & SEO strategies that align with client KPIs and marketing goals
• Plays lead role in developing SEO channel strategy for clients, aligned with organizational and marketing goals and KPIs
• Responsible for quality of SEO deliverables, including alignment to client's marketing objectives
• Lead channel innovation efforts, ensuring clients' SEO strategies are following evolving SEO best practices
• Understand the client’s industry, audience, and goals and stay on top of industry changes, trends & best practices, and search engine updates
• Independently stays up-to-date on industry trends and changes, emerging SEO technologies, and best practices, etc to proactively implement into your own client work — as well as sharing these updates and insights with your team.

Strategic Client Relationship

• Identify upsell opportunities for clients on your team
• Serves as the main SEO point of contact for clients in your portfolio — responsible for managing and maintaining positive relationships with clients
• Clearly communicates complex SEO strategy and execution details to clients, providing expert opinion on client questions
• Clearly and accurately communicate project timelines, managing client expectations, and adhering to established internal workflows

Team Collaboration & Workflow

• Work closely with the Vice President of SEO to innovate on the continued development of Silverback’s SEO best practices and product offerings
• Serve as an SEO “thought leader” within the agency — help drive Silverback’s SEO product forward through proactive, cutting-edge industry knowledge and a genuine enthusiasm for SEO & digital marketing
• Translate channel strategy to time-bound, tactical roadmaps and delegate tactical execution to SEO Managers and Specialists when appropriate
• Mentors team members on SEO best practices & strategies and account management techniques
• Serve as a people manager and team lead for junior members of the SEO team, coaching individuals on performance and professional development, and promoting a positive, collaborative work environment while contributing to the team’s growth
• Collaborates with Senior Paid Media Manager(s) and Team Leads on cross-channel marketing strategy for clients when relevant / shared client portfolios; collaborate with analytics, content, design, and dev team members
• Leverage internal project management tool to create and assign tasks, ensuring a smooth workflow among SEO team members on the team
• Utilizes and delegates appropriately to Silverback’s Support Team to manage time and take tasks off your plate

What We’re Looking For

• 5-6+ years of agency experience (digital / performance marketing agencies) in SEO-specific roles
• Previous people management / team lead experience is a MUST-HAVE
• Experience with cross-functional digital marketing strategies
• Extensive experience with SEO website migrations
• Experience with Google Search Console
• Experience with SEO Tools & Platforms such as Majestic SEO, SEMRush, Moz, BrightEdge, Conductor, etc
• Experience with analytics suites such as Core Metrics or Google Analytics
• Experience creating a personal website is a plus
• Basic HTML and CSS competency
• Advanced skill with Excel and/or Google Sheets
• Outstanding time management and organization skills
• The ability to work solo and with a team as needed

PERKS/BENEFITS

• Unlimited PTO
• Comprehensive health, dental, vision, etc plans
• Peloton digital membership
• Weekly guided meditation
• Monthly Team Events
• Paid Parental Leave
• 401(k) with Employer Match

WORK ENVIRONMENT

• We’re a remote friendly team.  Whether you work remotely or out of our office (re-opening 2021 due to COVID-19), you’ll be part of a remote work culture that emphasizes online communication (Slack, Zoom).
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 150 Top Workplaces of 2021 designation by the Washington Post. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!