ABOUT WORKING WITH PBJ

PBJ Marketing is a fast-growing digital agency specializing in PPC and SEO. We're young, lean, mean (not really), and fun! We believe in an actual work-life balance, round-table leadership, and bringing integrity and innovation back to digital marketing.

We're in search of an agency and SEO experienced, results-driven, and energetic search engine strategist to serve as an SEO Specialist and organic traffic generation expert to help service our large and small B2B and B2C clients across a very diverse client portfolio.

WHAT YOU'LL DO DAY-TO-DAY

• Assist in new business development through SEO audits and analysis and scope of work created for potential new clients
• Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions
• Evaluate existing websites and document adjustments to bring up usability and SEO best practices
• Research keyword phrases to identify the most beneficial opportunities for targeting
• Use your SEO Analyst expertise to create a strategy to target keyword phrases – both on-page and off-page
• Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
• Cultivate relationships and partnerships with journalists, publishers, and digital influencers.
• Pitch creative outreach campaign ideas and content initiatives focused on earned media placements
• Test and identify best practices for campaign performance, including A/B testing subject lines and improving open and response rates on follow-up emails
• Promote high-quality, data-driven campaigns from a proven, successful team process
• Stay up to date on the latest algorithm updates, industry trends, and news

WHAT'S IN IT FOR YOU

• A chance to be part of a growing team that is passionate about helping our customers
• Great training from super-senior SEO strategists as we believe strongly in the importance of continued learning
• Full benefits include employer-contributed healthcare, employer-matched 401k plan, unlimited time-off (with Summer Fridays!), and a true work-life balance and culture far from the typical "agency life"
• An awesome DC location right in Navy Yard

WHAT WE'RE LOOKING FOR

• 2+ years working in search engine marketing or digital marketing, ideally in an SEO-focused role
• Deep knowledge and understanding of the latest shifts and requirements in SEO
• Proficient in Google Analytics, Google Tag Manager, and Webmaster tools
• Experience using SEMRush, Ahrefs, Moz, or Majestic. Mailchimp and Buzzstream a plus
• Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
• Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus
• Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
• Experience assembling reports in Google Data Studios or PowerPoint format; ability to use data to tell a story when reporting to clients on SEO campaign performance
• Knowledge of Hubspot, Ahrefs, SEMrush, ScreamingFrog, and the manufacturing industry is a strong plus
• Knowledge of PPC campaign management is a strong plus but not required
• Some knowledge of HTML coding is a strong plus, but not required
• Creative thinker, assertive problem solver, and analytical mastermind
• Some experience working directly with customers
• Ability to manage multiple tasks in a fast-paced environment
• Proficient at leading meetings and effectively communicating complex information to customers of all knowledge levels
• Able to work in the U.S. without sponsorship

WHY CHOOSE PBJ?

• Competitive salary and generous 401(k) benefits
• Unlimited Paid-Time-Off
• Health and dental insurance WITH employer contribution
• Opportunity for “New Business” commissions
• Employee advancement and growth potential
• Casual, fun work environment with a real (and enforced!) work-life balance
• Tons of team happy hours
• Company-sponsored professional development opportunities
• A focused development path that includes regular check-ins with your manager
• Flexible work-from-home/telecommuting policy